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Mamaearth Expands Offline Presence with Reliance Retail Partnership

Mamaearth has partnered with Reliance Retail, expanding its presence to over 1000 Smart Bazaar and Smart Point stores across India, making its products more accessible to a wider audience.

Honasa Consumer Limited, the parent company of the popular personal care brand Mamaearth, has recently achieved a significant milestone. Mamaearth products are now available in over 1000 Smart Bazaar and Smart Point stores across India, thanks to a strategic partnership with Reliance Retail Ventures Ltd. The stock of Honasa Consumer was seen trading near the day’s high up by 2.51% at Rs 447.

Commitment to Accessibility

Mamaearth, known for its commitment to providing safe, natural, and toxin-free products, continues to expand its reach to meet the growing demand for its innovative offerings. This partnership with Reliance Retail is a testament to Mamaearth’s mission to make its products more accessible to a broader audience. The brand’s offline channel presence has been significantly strengthened, providing consumers with easier access to its wide range of personal care products.

CEO’s Vision

Mr. Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, emphasized the importance of being available where consumers prefer to shop. He stated, “At Honasa, we believe that we need to be available where our consumers want to shop the brand. The partnership with Reliance Retail is also an extension of our endeavor to make toxin-free, safe products accessible to a wider set of consumers. We are 1000 stores strong now and with the increasing demand for Mamaearth products, we will hopefully continue to grow and increase our footprints through this collaboration.”

Expanding Consumer Reach

The collaboration between Mamaearth and Reliance Retail aims to provide consumers with easier access to Mamaearth’s product range. This move reinforces the brand’s value proposition for toxin-free beauty products made with natural ingredients. The partnership marks a significant step in Mamaearth’s journey to becoming a household name in the personal care industry.

About Mamaearth

Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is the fastest-growing beauty and personal care brand in India. The brand caters to the personal care needs of young, aspirational, and increasingly conscious Indian consumers. In just seven years, Mamaearth has developed a product portfolio of over 200 products and has reached over 5 million customers across 500 Indian cities. The brand’s products are available on its website, major eCommerce platforms like Amazon, Nykaa, and Flipkart, and over 40,000 points of sale across the country.

About Honasa Consumer Limited

Honasa Consumer Limited (HCL) is a purpose-driven house of brands with a digital-first approach, aiming to create the beauty and personal care organization of the future. Built on consumer insights and innovation, HCL’s portfolio includes digital-first consumer brands like Mamaearth, The Derma Co., Aqualogica, Staze, and Ayuga. The company has also acquired stakes in BBlunt and Dr. Sheths. HCL has become a profitable and leading beauty and personal care company in India in terms of revenue from operations for the Financial Year 2022. Through its omni-channel distribution network, HCL’s products are available pan-India across 700+ districts and over 100,000 FMCG retail outlets.


Mamaearth’s partnership with Reliance Retail marks a significant milestone in its journey to provide safe, natural, and toxin-free personal care products to a wider audience. With its strong commitment to accessibility and innovation, Mamaearth continues to make strides in the beauty and personal care industry, setting new benchmarks for others to follow.

Disclaimer: This post has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.