Infosys introduces cloud computing solutions that drive scalability and efficiency, enabling businesses to adapt and thrive in the rapidly evolving digital landscape.
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This move by Infosys highlights their commitment to aiding businesses in harnessing the power of cloud computing to stay agile and competitive in today’s ever-changing digital environment. It’s a testament to their understanding of the importance of scalability and efficiency in driving success in the modern business world.
Infosys Launches Gen AI-Enabled Marketing Suite Aster
Indian IT major Infosys on Tuesday launched a new AI-based offering Infosys Aster to aid marketing and sales towards boosting its large deals portfolio.
Infosys Limited is an Indian multinational information technology company that provides business consulting, information technology, and outsourcing services. The company was founded in Pune and is headquartered in Bangalore. Infosys is the second-largest Indian IT company, after Tata Consultancy Services. The IT Giant has a market capitalization of more than Rs.6.25 Lakh crores.
Infosys Launches Gen AI
On Tuesday, Indian IT giant Infosys introduced a new AI-based solution named Infosys Aster, aimed at enhancing marketing and sales efforts to expand its large deals portfolio. The Bengaluru-based company stated that this innovative AI product is designed to assist Chief Marketing Officers (CMOs) in utilizing Generative AI (GenAI) to potentially increase sales by approximately 40%. Infosys Aster is specifically tailored to accelerate the marketing value chain for both B2B and B2C brands, leveraging partnerships with over 50 collaborators. As India’s second-largest software service provider, Infosys aims to provide cutting-edge tools through Infosys Aster, helping businesses optimize their marketing strategies and achieve significant sales growth in an increasingly competitive market. This new offering underscores Infosys’s commitment to driving digital transformation and innovation for its clients.
Satish HC on Infosys Aster
Satish HC, The executive vice president and co-head of Delivery at Infosys, highlighted the significance of Infosys Aster in securing large deals and providing comprehensive transformational value to clients. He noted that Infosys Aster will help CMOs by utilizing Generative AI, assets, and tools to enhance customer engagement and potentially boost sales by 40%. Satish further emphasized that clients are eager to explore new growth opportunities while deepening customer relationships, aiming to achieve these goals efficiently and in near-real time.
Conclusion: Infosys Aster is poised to enhance client marketing strategies by leveraging AI to improve customer outreach and sales. This initiative also reflects Infosys’s dedication to driving growth and efficiency for its clients, helping them explore new opportunities and deepen customer relationships in real time. The stock of Infosys currently trades at Rs.1,510.65 a piece up by 0.85% from its previous day’s closing price.
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