Bajaj Finance has maintained its position as the preferred choice among non-bank lenders for investors, even in the face of challenges imposed by the Reserve Bank of India (RBI). These challenges include restrictions on Insta EMI cards, e-commerce loans, and increased risk weights. Market analysts believe that these obstacles are temporary and expect the non-banking financial company (NBFC) to thrive in the long run due to its widespread presence and strong potential for earnings.