Tilaknagar Industries’ Mansion House Emerges India’s Largest-Selling Brandy; Second-Largest Globally
This article explores Tilaknagar Industries’ significant achievement with Mansion House Brandy becoming India’s largest-selling brandy and the second-largest globally, as reported by Drinks International.
Tilaknagar Industries (TI), a prominent Indian-Made Foreign Liquor (IMFL) manufacturer, has achieved a remarkable milestone with its flagship brand, Mansion House Brandy, emerging as the largest-selling brandy in India and the second-largest globally for the year 2023. According to the ‘The Millionaires’ Club’ report released by Drinks International in June 2024, Mansion House Brandy recorded sales of 8.3 million cases in 2023, up from 7.1 million cases the previous year, marking a notable 16.9% year-on-year growth. This growth trajectory underscores TI’s strategic success in the brandy segment, supported by robust consumer demand and effective market penetration strategies.
Courrier Napoleon Brandy: Impressive Growth
TI’s Courrier Napoleon Brandy also made substantial strides, reporting a significant 60% increase in sales volume year-on-year, reaching 1.6 million cases in 2023. This performance propelled Courrier Napoleon to become the world’s second-fastest growing brandy and the third-fastest growing spirits brand across all alcoholic beverage categories globally. The brand now ranks seventh globally among brandies, highlighting its growing popularity and market presence.
Market Position and Expansion Plans
Company management attributed this success to the company’s focused strategy on brand innovation and expanding its brandy portfolio. In fiscal year 2024, TI achieved an impressive 16% volume growth, outpacing the overall IMFL industry growth of 2-3%. This growth was not limited to traditional brandy-strong markets like Kerala and Puducherry but also extended to whisky-dominated regions such as Telangana, Karnataka, and Andhra Pradesh, cementing TI’s position as the fastest-growing IMFL company in India for the second consecutive year.
According to the management, In India, Mansion House Brandy not only retained its leadership as the largest brandy brand but also secured the eighth position among all spirits brands in terms of sales volume in 2023. Courrier Napoleon Brandy, on the other hand, emerged as the third-largest selling brandy brand in the country. Management emphasized the company’s commitment to innovation and premiumization in the brandy category, driving robust double-digit growth year after year.
Conclusion
In conclusion, Tilaknagar Industries’ success with Mansion House and Courrier Napoleon Brandy reflects its strong market position and growth trajectory in the Indian spirits industry. With a continued focus on innovation and market expansion, TI is well-positioned to maintain its leadership in the brandy segment and deliver value to its stakeholders in the upcoming fiscal years.
Shares of the company are currently trading at Rs 270.85, up 1.4% from previous day closing price Rs 267.10. The shares have delivered 40% returns in past three months indicating increased momentum in the stock Furthermore, the stock has posted impressive gains of 308.88% over the past two years and a remarkable 1711.33% over the past five years.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. The information is based on various secondary sources on the internet and is subject to change. Please consult with a financial expert before making investment decisions.